Friday, September 11, 2015

Commercial: Lactum 3+


            Being an artist or not, or being a normal mom is being a mom is a 24/7 job. It’s the most challenging role that any women can have. Ms. Judyann Santos-Agoncillo is not new to this role as she is a proud of being a Panatag Mom with Yohan and now she is a proud 100% PANATAG MOM to Lucho.The Lactum 3+ TV commercial in which Judy Ann and  Lucho appear tells the story of what Filipino moms like Judy Ann goes through for their child’s health and how she motivates her son to eat his meals. Health will always be what’s at the top of the mind of mothers, following food pyramids. With that in mind, MeadJohnson Lactum 6+ together with three balance meals a day is what Juday’s ” katuwang” when it comes to her child’s health. Lactum invited Mommy Bloggers to show the viewers what is to be a Panatag Mom.  This also coincides with the release of her new Lactum 3+ Commercial with her son Lucho.
            About Lactum, it understands that ensuring her child’s proper nutrition is never easy. She encounters a lot of feeding problems and difficulties at every stage of her child’s life. That’s why throughout the years, Lactum 3+ & 6+ strives to forge a deep partnering relationship with Filipino moms, giving her the reassurance that at every stage, Lactum is with her, committed to help in providing 100% nourishment* for her child. This goes without saying that this is with three balanced meals a day.



Friday, September 4, 2015

Commercial: Unilab Products



            Unliab is the maker of the medicines like Biogesic, Ceelin, Neozep and Enervon. Their tagline is “Alam Namin” which is through the music video you can watch in the commercial in the television or in the internet (youtube). Through their campaign, the company wishes to recognize and give thanks to those people who are continue using and buying the Unilab’s product that constantly represent Husay at Malasakit to their loved ones and communities they serve without expecting anything in return. These are the members of the family most especially the parents, who works and persevere to give a better life to their family most especially to their children. They wanted the safety of the family that’s why most of the Filipino people buy and recommend the brand medicine of Unilab. From research to quality compliance, marketing to distribution, from products to people, everything that Unilab invests in is to ensure each customer’s well-being throughout his health journey. Husay at malasakit is an expression of what Unilab stands for, of who it is at its very core.
         
           Unilab knows how these unsung heroes embody husay at malasakit to give their best care to people they serve and love. Their expression of these intrinsic Filipino values inspires Unilab to consistently give its best effort in developing products and services that are affordable and accessible to all so that every Filipino is cared for the way he should be.

        
       The medium used of the commercial is television and internet (youtube) to reach their target market.

Friday, August 28, 2015

Advertisement: Snickers


The candy is Snickers, sold by the Mars Chocolate North America division of Mars. For the last three years, Snickers has been the subject of a well-regarded campaign that carries the theme “You’re not you when you’re hungry,” which supplements the brand’s longtime slogan, “Snickers satisfies.”
This is one type of product advertisement which used print advertisement to communicate its message to the target audience. It consists of a tagline below the brand picture. SNICKERS which says “You’re not you when you’re hungry”. It clearly that the purpose of this advertisement is to inform its target market that this product has a power to feel you full when you are hungry.
            What I’ve noticed when I see this advertisement, it is simply the snickers it self that caught my attention because I love chocolates. Next thing is that when I’ve seen the detailed tagline the message of it, is that simply when you are hungry grab and eat snickers because when you are hungry you are not in your own self, you are not you.  Even though it is sweet many people buy this product. This is a healthy chocolate that can also eat by the people who are doing their diets. Because what I observe in this advertisement is that they are trying to advertise healthier product like this, when you eat this you are healthy because our body need some sugars. In terms of this advertisement’s attractiveness the usage of color was very smart that catches attention of the viewer’s eye even though in a quick saw. Other than, the picture itself, the tagline turns attractive also to me.

            The target audience of this advertisement was all individuals who are health conscious and those who are wanted to keep their body fit. It also shows neither positive nor negative effect because the purpose of this is to inform everyone that this product can be an alternative to be full. 

Monday, August 24, 2015


Breeze Powder Commercial


            The story is all about the patience of a mother to her son.  The mother do not show to her son the feeling of being angry even though her son is always naughty, then she made herself to be nice to her son as always because she love him. At first he boy help his friend’s ball pen to be able to use it, but he never think that the ball pen may overflow in his uniform. Then, for the sake of his friends he slides for them to be happy and teach them how to slide. In other words, he is always on the go for his friends and the mother supports her son although she knew that he would be dirty clothes. The mother gave her all support for her son.  Connecting to the product, no one will buy the products if it is not reliable, not affordable and cannot attract to the people’s eye. 
            In the commercial, they used the image of the mother, son and friends bonding to show the love of each other. They demonstrated that even people mess up their child is okay with them as long as their child enjoyed doing. The commercial is very attractable with the combination of its sound background.  This is their great strategy to gain more buyers and sellers and people who patronize their product.
            The medium used of the commercial is television to reach their target market.




Wednesday, August 12, 2015

Commercial: Nido



The commercial is all about mothers are nurturing, loving and selfless. They have the strength and courage that inspire us each and every day. Without a mother and grandmother's love and understanding, it would not become who we are today. We should thank our mother and grandmother for being always there for us even though the grandmother always says that “it is your child, so don’t pass the half responsibility on me”. But then again they don’t resist on us as their grandchild because they also love us like loving his/her child. They’ll be are always #1 mom from us.

            In this commercial, they used the grandmother, mother and her daughter as a strategy in being taking care of the child by her grandmother and doing some of their bonding while the mother is in work.   The grandmother shows her overwhelming love and care to her grandchild as what she does in her daughter long time ago. This commercial caught attention because many of the grandmother relate on this commercial because it is the real scenario nowadays. The commercial is shown during mother’s day because that month gives the opportunity to pay tribute to all the mothers for their timeless and nurturing love. 


Friday, August 7, 2015

Commercial: Lucky Me! Instant Mami

            The commercial is all about the guidance of the mother into her son. The mother is always there for her son even though her son is always crying and asking himself of what of what is the reason that after practicing very hard to gain a slot in a basketball team, he did not make it to be one of the players to be in the line- up of the try outs. The chosen players were twelve only but his son was ranking in No. 13. To lessen his rejected feeling, his mother cooked noodles for him which he ate. And after eating, the mother asked her son to repeat some sayings or lessons in life that her mother taught him. And these are “Never say die” and “Tomorrow is another day”. And after saying that her son realize that being rejected into the basketball try outs is never a failure. Maybe being a basketball player is not for him. The aspiring players must assess the above criteria objectively to avoid self-pity. Their mothers must give them good advice and guide them properly to lick their wounds and move on. Whatever happens, their mothers will always be there for them whether in the field they chose or to another field they decided to try.
            In this commercial, they used shown it during the mother’s day special as their strategy. Even though her son is rejected she cheer up her son and cook him some food for them to able to relax his mind.

            The medium used of the commercial is television to reach their target market. 

Thursday, July 30, 2015



Commercial: McDonald’s
                     


The story is all about the bonding of a father and son. The father always makes his son to be happy because of his take home to his son. The son feels so special when his dads always do that simple thing. The son has always reminded his father in any way do not forget his constant wish. Even though the father is always busy to his work when he saw the video of his son then he definitely not forgets what his son only wants.  
            In this commercial, they used the simple strategy between the father and his son’s bonding and also the nagging of the son to his father. The father shows his overwhelming love to his son even though he is so busy to his work. This commercial caught attention because this have shown great relationship of a father and son so as I can see McDonalds is targeting or inviting fathers to give their children a present before going home which is mainly anything branded as McDonalds.
            The medium used of the commercial is television to reach their target market.

https://www.google.com.ph/search?q=mcdo+commercial+muhlach&biw=1366&bih=667&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUoAWoVChMI8p39n_zZxgIVwgSOCh1dtgL3#imgrc=_RUNKBDl7DwN5M%3Ahttps://www.google.com.ph/search?q=mcdo+commercial+muhlach&biw=1366&bih=667&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUoAWoVChMI8p39n_zZxgIVwgSOCh1dtgL3#imgrc=2F7iILayugI3zM%3A