Commercial:
Lucky Me! Instant Mami
The commercial is all about the
guidance of the mother into her son. The mother is always there for her son
even though her son is always crying and asking himself of what of what is the
reason that after practicing very hard to gain a slot in a basketball team, he
did not make it to be one of the players to be in the line- up of the try outs.
The chosen players were twelve only but his son was ranking in No. 13. To lessen
his rejected feeling, his mother cooked noodles for him which he ate. And after
eating, the mother asked her son to repeat some sayings or lessons in life that
her mother taught him. And these are “Never say die” and “Tomorrow is another
day”. And after saying that her son realize that being rejected into the
basketball try outs is never a failure. Maybe being a basketball player is not
for him. The aspiring players must assess the
above criteria objectively to avoid self-pity. Their mothers must give them
good advice and guide them properly to lick their wounds and move on. Whatever
happens, their mothers will always be there for them whether in the field they
chose or to another field they decided to try.
In this commercial, they used shown
it during the mother’s day special as their strategy. Even though her son is
rejected she cheer up her son and cook him some food for them to able to relax
his mind.
The medium used of the commercial is
television to reach their target market.
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